Iced Coffee Versus Iced Tea
Google Trends Reveal a Curious Divide
Iced Coffee vs. Iced Tea in the U.S
When it comes to chilled beverages, Americans across the country may be sipping something different depending on their location. According to recent data surfaced through Google Trends, there’s a fascinating pattern: southern states search more for “iced coffee,” while northern states search more for “iced tea” and this trend holds steady over all time.
Let’s break down what’s brewing behind this digital divide.
North vs. South Beverage Preferences
Google Trends, which analyzes the popularity of search terms over time and by region, shows that:
Southern states like Mississippi, Alabama, Louisiana, Georgia, and South Carolina consistently rank higher in searches for “iced coffee.”
Meanwhile, northern states like Vermont, Maine, New Hampshire, and Minnesota show a stronger interest in “iced tea.”
At first glance, this seems counterintuitive. After all, iced tea, particularly sweet tea, has long been considered a staple of southern culture. So why are the results flipped?
Possible Explanations for the Beverage Shift
1. Sweet Tea Isn’t Searched—It’s Assumed
In much of the South, sweet iced tea is such a given that it may not need to be Googled. It’s available everywhere from gas stations to family dinners. People don’t need to search for recipes, brands, or cafes that offer it—it’s already part of the cultural and culinary fabric. On the other hand, iced coffee has grown in popularity in the South, especially among younger demographics and urban populations. With the rise of Starbucks, Dunkin’, and a wave of independent coffee shops, southern consumers may be turning to Google to find the best spots or brew methods.
2. Colder States, Warmer Sips? Not Always
In colder climates, you might expect hot beverages to dominate. But northern states may be seeking iced tea as a year-round option, often as a health-conscious or caffeine-light alternative to soda or energy drinks. Additionally, bottled and flavored teas, especially green and herbal variants are commonly sold in northern supermarkets, prompting curiosity and online interest.
3. Cultural Shifts & Health Trends
Both iced tea and iced coffee have seen branding overhauls in recent years. Iced coffee is now associated with a fast-paced lifestyle, personalization (think oat milk, cold foam, espresso shots), and the broader specialty coffee movement. Meanwhile, iced tea, particularly unsweetened or infused varieties, has become a symbol of wellness, detoxing, and mindfulness. A hit with health-conscious northern audiences.
Regional Coffee and Tea Brands at Play
Certain beverage chains may also play a role. For example:
Dunkin’, heavily favored in the Northeast, promotes iced tea year-round alongside iced coffee.
Chick-fil-A, dominant in the South, prominently features iced coffee on its menu—perhaps sparking more search interest among southern fans.
What This Says About Search Behavior
This trend highlights how search interest doesn’t always match real-world consumption, it reflects curiosity, intent, or a shift in habits.
Iced tea in the South might be so deeply integrated that people don’t need to look it up.
Iced coffee, newer and trendier in some southern areas, sparks more online research.
In the North, iced tea’s versatility and health associations keep it in the search spotlight.
Final Pour
While America remains divided on many things, this icy beverage trend is surprisingly sweet in its insight. Whether you’re reaching for a chilled cold brew in Georgia or sipping lemony iced tea in Vermont, one thing is clear: regional tastes are changing, and Google is keeping tabs.